How To Find Where Your Facebook Page Likes and Unlike

If you’ve run the Buy Facebook Likes UK pages for some time and frequently look at Facebook Insights to check how your page is doing, it could provide a significant boost to track the steady increase in followers that your page is gaining.

However, it’s not a good idea to notice those tiny red spikes, which indicate that a lot of people do not like your page, particularly in the case that you’ve recently posted the meme gif trending in the present you were hoping it would be successful.

How would you figure out the motives behind the people who are a fan of your Facebook page originate from?

Perhaps, more importantly, why do they not like your page?

An obscure feature within Facebook Insights could be among the most significant components for determining the Facebook strategy. Many people don’t know the part exists or where to find it.

This is this tab, the page Like and Unlike Sources tab, which reveals exactly where your page’s likes and unlikes originate from.

The following is a step-by-step guide for finding and opening the tab; however, it’s accessible from”Net Likes” in the “Net Likes” area of Facebook Insights.

Facebook insights provide plenty of valuable information about how your page’s operating but looking at the reasons behind where your page’s liked and disliked posts came from is highly beneficial when making plans for how to use social media in your strategy.

For instance, keeping a close eye on your Facebook Likes and dislikes will give you an idea of whether the content you’re posting resonates with your followers.

If you see a consistent increase in page likes, you’re probably on the right path. However, if you observe an increase in dislikes when you publish “hilarious” cat gifs, you might want to review your strategy for content.

What is what the Facebook tab for Like Sources tells You?

What kind of data do you get from the likes or Unlikes tab?

Here is the list of the most popular and unusual sources Facebook provides.

Unfortunately, Facebook doesn’t tell you what each definition means, So our team has made an educated guess on what each report means.

For fans of your page, Facebook breaks down your fans’ acquisitions into the following categories:

Desktops: Likes from users who are using Facebook on desktops

on Your Pages: Users who like your page visit the page on Facebook directly and click the Like button in the header of your page.

Pages Suggestions Page likes are suggested when users like pages or are shown pages with similar content by Facebook or pages that could be interesting in the right-hand column.

Advertisements: Page Likes gained through Facebook Advertisements you’re showing on your Facebook news feed. They include the “Like Page” option in the upper right corner.

Mobile Users who like their Buy Facebook Followers UK page which use Facebook on mobile devices or tablet

API This could mean that the Like button that you have on your site or in an application

your posts: Posts you’ve published and which people have seen on the newsfeed. Most likely, they’re from followers sharing your post with their friends. These friends later on like your page.

search: Searchers search your site and then like it by using Facebook’s search feature

Posts to Page Page likes from members who have posted on your page.

For pages that don’t have page likes, there are fewer choices, but they’re the same important:

Unusual Account Removal Facebook is cleaning accounts of users that appear to be fraudulent or malicious, or simply suspicious

on Your Page and in Posts: Users unliking your page following a particular post or going to your page to unlike it.

Accounts that have been deactivated or memorialized Removing: People who have removed themselves from Facebook or Facebook were notified that someone’s death has occurred

After Hiding the Post: A user has seen your article in their feed, then hiding the post to ensure they don’t view your content once more, and then unliking your page

Additionally, you’ll get an estimate of your likes and dislikes for any given day and the exact number of fans you’ve earned or lost.

While analyzing the stats for our clients and Empower’s Facebook account, we became worried that a large portion of page dislikes could come from Facebook ads that we were in place at the same time. In reality, many Facebook users are annoyed at ads pushed into their newsfeeds, and we’d anticipate this to be the most significant source of page likes.

We were surprised to discover that most page likes resulted from the removal of suspicious accounts, which signals that Facebook is performing its duty in removing fake accounts. This is also an indication that our strategy for content was successful.

Where can you locate the Facebook Sources tab?

Here’s how to determine the sources from which your Facebook page’s Likes and dislikes are coming:

Go through “Likes” in the “Likes” tab in Facebook insights

Go to the Facebook Insights page and click on the “Likes” tab. It’s the second option on the list below “Overview”:

Scroll further down until the “Net Likes” table

It is possible to find the table of Net Likes by scrolling to the bottom of the date picker, and the “Total Net Likes for Today” tab. It appears like this:

Look for any spikes in the likes or dislikes.

As you can see above, this table will show you the UnLikes organic Likes as well as Paid Likes and net Likes on your page over time. Hovering over one day will give you an overview of the day. It’s worthwhile looking at any trends that stand out, whether positive or negative.

Select the appropriate day to display the sources that are similar or different

Clicking on the Summary information, which appears whenever you hover over a particular day, then a pop-up opens that will show you your Like Source tab. It is a brief an overview of where precisely the likes on your website come from in percentages and presents figures for likes coming from every source:

Facebook Insights Like Sources

Enter the sources tab

Select”Unlike Sources,” then click the “Unlike Sources” tab to get the exact statistics on your page’s likes and dislikes. This can be extremely helpful in analyzing and modifying the Facebook strategies if you’re experiencing numerous aversions for your page:

Facebook Insights Unlike Sources

How can you make use of Like Sources for your Facebook strategy?

With this information at your disposal, how do you utilize it to improve your Facebook strategy and your content?

Here are some suggestions from members of the Empower Team on how to make use of this data:

  • The page Likes of your review spikes, and then compare this with the content you have published to see which kinds of content are most effective at gaining new fans.
  • Review spikes Page Unlikes to check which pages are turning loyal fans to your website.
  • Examine whether any Facebook advertisements you’re running have been driving Facebook Page Likes, if you’re promoting to your existing fans and if the ads are creating a negative impression on them.
  • Examine if that Like button on your site will bring more fans to your Facebook page.
  • Verify if the likes to your page are arriving through Desktop or Mobile
  • Are people looking for your site and liking you on Search?


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